Understanding families – How can charities engage with parents and their children? | nfpSynergy: "ur findings have revealed some interesting dynamics within the family unit, underscoring why the family is such a valuable audience for many charities. In this blog, I’ll take you through a few of the things we’ve learned.
Families like to share their enthusiasm for charities
In the past we’ve talked a lot about ‘pester power’ – the influence children exert on their parents to support charities. Now that we can link the responses of children to their parents (and vice versa), we can see that this influence goes both ways in the family."
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