Understanding families – How can charities engage with parents and their children? | nfpSynergy

Understanding families – How can charities engage with parents and their children? | nfpSynergy: "ur findings have revealed some interesting dynamics within the family unit, underscoring why the family is such a valuable audience for many charities. In this blog, I’ll take you through a few of the things we’ve learned.

 

Families like to share their enthusiasm for charities

In the past we’ve talked a lot about ‘pester power’ – the influence children exert on their parents to support charities. Now that we can link the responses of children to their parents (and vice versa), we can see that this influence goes both ways in the family."



'via Blog this'

The Mobile Frontier: Create Frictionless Content and Help Members Engage

The Mobile Frontier: Create Frictionless Content and Help Members Engage: "Engagement -- it’s that golden word everyone talks about and one important sign of a healthy community. Part of creating member engagement -- discussions, content creation, connections -- is removing all the barriers you can. For optimal engagement, it’s important that there’s as little friction as possible, which isn’t as hard as you’d think.

Beyond being a buzzword and a broad concept, engagement does actually affect your community’s bottom line. In our 2015 Community Benchmarking Report we looked at data from 80 organizations with online communities, and compared those overall averages and medians from MGI’s 2015 Membership Marketing Benchmarking Report."



'via Blog this'

Can Big Nonprofits Get Big Results? | Stanford Social Innovation Review

Can Big Nonprofits Get Big Results? | Stanford Social Innovation Review: "Our study of more than a score of longstanding networks showed that it takes courageous leaders to pause in the midst of doing good and ask: Can we do even better? And it takes compelling demographic and performance data to convince a far-flung staff that the good they are doing today may not be life-changing for individuals and communities at the heart of their mission. Yet some of these venerable organizations are doing just that and altering course, shifting from serving immediate needs to solving underlying problems, thanks to their willingness to act on data that show their constituents’ needs have, indeed, changed."



'via Blog this'