Only About a Third of Tweets Are Worth Reading [STUDY]: The verdict? Respondents liked 36% of the tweets, disliked 25% and ranked their reaction to the remaining 39% as neutral. “A well-received tweet is not all that common,” Michael Bernstein, a doctoral student at MIT who worked on the project, wrote in a blog post. “A significant amount of content is considered not worth reading, for a variety of reasons.”

� 2 Key Nonprofit Fundraising Findings of Blackbaud Index that Point to Promising 2012: The successes and failures of nonprofit fundraising efforts will always be impacted by many variables and that certainly holds true in 2012. From economic conditions to the upcoming presidential elections in the US, it can be daunting for nonprofits and their fundraisers to anticipate and work towards securing the coveted donor dollar.

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