Thursday, March 26, 2009
frogloop Home~Care2's blog for nonprofits - frogloop: "Tis the season for benchmark studies. In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online. Overall, the nonprofit online landscape looks good. Online fundraising, email list growth and website traffic continue to increase. However, in the fourth quarter nonprofits experienced a dip in average gift sizes. While donors continued to donate money, the average gift was smaller. Nonetheless, revenue still grew by 3% in the fourth quarter."