Universities resort to cold calling ex-students - News - Student - The Independent: The number of graduates asked to donate has nearly doubled in the past decade with almost 9.3 million approached last year and 174,000 (1.4 per cent) making a gift, according to the latest annual report from the Ross Group and the Council for Advancement and Support of Education.
Universities now spend �80m a year on fundraising – up from �34m in 2005 – and secured �660m in cash donations in 2012-13, with older graduates who received a free education much more likely to contribute.
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