Study: What Do Donors, Foundations Want to Know about Nonprofits? - NPQ

Study: What Do Donors, Foundations Want to Know about Nonprofits? - NPQ: On the Markets for Good blog, a consultant named Greg Ulrich asks whether more and better information on, about, or from nonprofits will improve the behavior (presumably, Ulrich means choices) of individual charitable donors. His firm, Hope Consulting, has data on whether donors do research on nonprofits they give to, whether they want better information on nonprofits, and whether they will use data to guide their choices if they do get it.

Ulrich’s blog posting cites data which is drawn from Hope’s Money for Good research, conducted in partnership with Guidestar, and funded by the Bill & Melinda Gates Foundation, the William and Flora Hewlett Foundation, and an entity called Liquidnet.