Acquisition, But First … | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits: But we are compelled — yes, compelled — to start the ball rolling with yet another warning about donor retention!
Compelled because this recent ‘Must Read’ report — the 2012 Fundraising Effectiveness Report — from the Association of Fundraising Professionals drives home once again the utter futility of pouring newly acquired donors into leaky buckets.
Here are the grim facts (looking at 2011-12 fundraising by 3,184 organizations, who raised over $2 billion in 2011):
Tuesday, October 16, 2012
Giving in recession? - Web Exclusive Article - Significance Magazine: How generous are we now, as times get harder? The British Social Attitudes Survey, published last month, suggests that our attitudes towards the unemployed and the retired are becoming less generous; those out of work are generally viewed as not deserving of welfare. In 2011 almost two thirds of Britons thought that unemployment benefits discourage work, and just over half the population thinks that if benefits were less generous people would become more self-reliant. The latest survey also shows a continuing decline for public spending on all types of benefits; only 28% of the population thinks the government should spend more on welfare benefits.