Acquisition, But First … | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits: But we are compelled — yes, compelled — to start the ball rolling with yet another warning about donor retention!
Compelled because this recent ‘Must Read’ report — the 2012 Fundraising Effectiveness Report — from the Association of Fundraising Professionals drives home once again the utter futility of pouring newly acquired donors into leaky buckets.
Here are the grim facts (looking at 2011-12 fundraising by 3,184 organizations, who raised over $2 billion in 2011):
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