New Study: Donations Decline for�Nonprofits - Online Fundraising, Advocacy, and Social Media -: Target's data this year was drawn from 80 different nonprofit organizations, 38 million donors, 79 million gifts and $2.5 billion worth of donations revenue (although it excluded any donations worth $10,000 or more). Channels covered included online, direct mail, telemarketing and canvassing.
So what was the big picture "headline?" A sobering one, overall. But with a few very bright spots.
"The Increase in Revenue Per Donor Is Still Not Compensating for the Declining Quantity of Donors," Paige told us is the headline from the survey.