Tuesday, November 20, 2012

Arts and heritage organisations need to get better at asking for legacy donations, culture secretary says | Third Sector

Arts and heritage organisations need to get better at asking for legacy donations, culture secretary says | Third Sector: Maria Miller responds to report published yesterday by the campaigning group Legacy10

Arts and heritage bodies need to get better at asking for legacy donations, according to Maria Miller, the culture secretary, in a statement issued in response to a report by Legacy10, called Removing Barriers to Legacy Giving, published yesterday.

Monday, November 19, 2012

Quick Practical Lessons from NTEN’s Donor Engagement Study - NPQ - Nonprofit Quarterly

Quick Practical Lessons from NTEN’s Donor Engagement Study - NPQ - Nonprofit Quarterly: NTEN’s recent study documenting the dynamics of donor engagement, though based on a small sample, is worth a look as you do your own fundraising this year. The study can be obtained here (PDF). The behavior of 1,022 donors was examined not just for their giving but for their volunteering, issue advocacy, and event participation. We’d love to hear any arguments you have with the findings, based on your own experiences.

Among the findings: Although 78 percent of donors gave to more than one charity only 12 percent gave to more than seven and these donors tended to be older. Still 47 percent of those surveyed say that a majority of what they give each year goes to the organization to which they feel most connected … We repeat, “TO WHICH THEY FEEL MOST CONNECTED.”