Quick Practical Lessons from NTEN’s Donor Engagement Study - NPQ - Nonprofit Quarterly: NTEN’s recent study documenting the dynamics of donor engagement, though based on a small sample, is worth a look as you do your own fundraising this year. The study can be obtained here (PDF). The behavior of 1,022 donors was examined not just for their giving but for their volunteering, issue advocacy, and event participation. We’d love to hear any arguments you have with the findings, based on your own experiences.
Among the findings: Although 78 percent of donors gave to more than one charity only 12 percent gave to more than seven and these donors tended to be older. Still 47 percent of those surveyed say that a majority of what they give each year goes to the organization to which they feel most connected … We repeat, “TO WHICH THEY FEEL MOST CONNECTED.”