Rumors Of Direct Mail’s Death Greatly Exaggerated | The NonProfit Times

Rumors Of Direct Mail’s Death Greatly Exaggerated | The NonProfit Times: Rumors Of Direct Mail’s Death Greatly Exaggerated
By The NonProfit Times - April 29, 2013

With the ever-growing popularity of e-mail and the Internet, it begs the question: Is direct mail dying? Based on information from Direct Marketing Association (DMA), the answer to that question is a resounding “no.”

That was one of the statistics examined in the “DMA 2013 Statistical Fact Book,” an annual publication based on the results of a survey of hundreds of nonprofits and businesses across the United States and covers a variety of direct-mail related topics.

Giving to charities up nearly �1bn but sector barely grows

Giving to charities up nearly �1bn but sector barely grows: Individual giving to charities increased by �945m in 2010/11, but the voluntary sector on the whole barely managed to grow in real terms as inflation ate away at minor improvements.

The NCVO Civil Society Almanac, released today, also shows that while the sector was steady in real terms, charities cut spending for only the second time on record and by the largest margin since 1996. Inflation meant that a �2bn increase in income to �38.3bn was, in real terms, flat; meanwhile charities cut costs by a real terms figure of �800m.