Tuesday, March 22, 2011

Two-Thirds of Charities Predict Giving Increase in 2011 - News - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: "While many organizations stopped the bleeding, giving simply didn’t rebound like we thought it might, especially given the economic growth we saw in the last quarter of the year,” said Paulette Maehara, president of the Association of Fundraising Professionals, one of six organizations that make up the research collaborative."

- Red Nose Day leads the way for future giving

- Red Nose Day leads the way for future giving: "More than 10 percent of the UK population supports Red Nose Day. 'Such huge support for needy causes shows just what can be achieved when the media, celebrities and new technologies are mobilized behind an appeal', says professor Cathy Pharaoh, co-director of the Centre for Charitable Giving and Philanthropy jointly funded by the Economic and Social Research Council, Office for Civil Society, Carnegie UK Trust and Scottish Government."

New Report: 2011 eNonprofit Benchmarks Study | NTEN

New Report: 2011 eNonprofit Benchmarks Study | NTEN: "A high unsubscribe rate is bad, right? Not necessarily, according to the 2011 eNonprofit Benchmarks Study, just released at the 2011 NTC by M R and NTEN.

As it turns out, a high unsubscribe rate correlates directly with high fundraising results. People unsubscribe because they read your message and decide your cause isn't interesting to them; people donate because they read your message and decide that it is."