- Red Nose Day leads the way for future giving

- Red Nose Day leads the way for future giving: "More than 10 percent of the UK population supports Red Nose Day. 'Such huge support for needy causes shows just what can be achieved when the media, celebrities and new technologies are mobilized behind an appeal', says professor Cathy Pharaoh, co-director of the Centre for Charitable Giving and Philanthropy jointly funded by the Economic and Social Research Council, Office for Civil Society, Carnegie UK Trust and Scottish Government."