Wednesday, March 16, 2011
Stories And Premiums Ruled During The Holidays- The NonProfit Times march 15, 2011: "The holiday season provides ample opportunity to proposition potential donors and renew supporters' contributions. According to Michael Nilsen, senior director of public affairs for the Association of Fundraising Professionals (AFP), approximately half of all charities get between 30 percent and 60 percent of their contributions during the last quarter of the year. Roughly 20 percent of AFP member organizations noted that in December alone, they received 50 percent of their annual contributions noted Nilsen."
Monday, March 14, 2011
Convio’s Annual Benchmark Study Showcases Online as Fastest Growing Fundraising and Engagement Channel | Business Wire
Convio’s Annual Benchmark Study Showcases Online as Fastest Growing Fundraising and Engagement Channel | Business Wire: "AUSTIN, Texas--(BUSINESS WIRE)--Convio, Inc. (NASDAQ: CNVO) today released the results of its annual Convio Online Marketing Nonprofit Benchmark Index™ Study. The results of the study indicate that online is the fastest growing fundraising channel for nonprofits. In 2010, Convio’s clients raised more than $1.3 billion online, up 40 percent from 2009. The study shows that online engagement continues to play a crucial role for nonprofits: online legislative advocates grew 20 percent, email files continued to grow at a median 22 percent across all sectors and gift sizes increased in 2010. The full study is available at www.convio.com/2011benchmark."