Live From AFP: Donors Prove It’s All About Them - The NonProfit TimesThe NonProfit Times: "Passion about the cause was the top reason for giving in every age group except matures where they like being depended on more than being passionate about the cause. There was an as much as 29 percent difference between the age groups when it came to wanting to be depended on.
These are some of the results from the 2016 Donor Loyalty Study released during the annual Association of Fundraising Professionals (AFP) conference in Boston by software firm Abila. They surveyed during February 1,136 donors in the United States who said that they made at least one donation during the previous 12 months."
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