Wednesday, August 22, 2012

Survey says: Most noprofiteers blend their personal/professional brands | Big Duck

Survey says: Most noprofiteers blend their personal/professional brands | Big Duck: Last week I had the joy of presenting a workshop with the fabulous Danielle Brigida of the National Wildlife Federation at the 7th Annual Bridge to Integrated Marketing & Fundraising Conference in Washington, DC. To gear up for our session on "Mixing Business and Pleasure: Managing Your Personal Brand in Social Media," we asked nonprofiteers (readers like you!) to respond to a quick survey about their own behaviors.

We heard from 209 nonprofit staff, consultants, and the people who love us--and some of the results suprised us. While not scientific, the survey offers some interesting insights and we highlighted the key findings in our presentation (included in the slides below and online here). Here are some of those insights:

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