Tuesday, August 21, 2012

Grey Matter - Non-profit Overhead

Grey Matter - Non-profit Overhead: The average American adult believes it is reasonable for non-profit organizations to spend 23 cents out of every dollar on overhead expenses such as fundraising and administration. The problem is, that same average adult believes non-profits actually spend 37 cents out of every dollar on overhead – in other words, 60% more than they should.

These figures come from a new study conducted by Grey Matter Research (Phoenix, Arizona) among a demographically representative sample of 1,011 American adults. The study is titled Where’d My Money Go?, and is a follow-up to a 2008 study of the same name.

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