Survey: Online Fundraising May Diminish Effectiveness of Supporter Communications | Nonprofit Quarterly delivers the latest news and investigative reports: "A small survey of 114 leaders of nonprofits with budgets between $100,000 and $200,000 finds that 43 percent of respondents view online fundraising as only “somewhat effective” relative to traditional direct mail, and 35 percent say it is “not particularly effective.” Only three percent see it as “highly effective,” even given the cost considerations.
While the survey is very small, those findings are fairly stark and may serve at least as anecdotal evidence to which we need to pay attention. The accounting firm Marks Paneth, which presumably has no dog directly in the fundraising game, conducted this Nonprofit Pulse survey. Respondents included executive directors, CFOs, treasurers, COOs, development directors, vice presidents and board members."
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