Survey: Measuring Member Engagement Critical to Success: Associations Now: "The “2016 Global Benchmark Reports on Membership Performance and Fundraising Performance” survey shows that engagement is one of respondents’ top goals. This focus, according to ASI’s Global Director of Marketing Edward Wendling, is causing more associations to adopt engagement-measurement techniques, responsive web design, and mobile self-service, as well as increased integration between company databases and websites."
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Wednesday, February 03, 2016
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