Most charity supporters want to be kept informed after making a donation – new research shows

Media Office | CAF: "he majority of people want to be kept informed about the work of charities they give money to, research published today shows.
Four in five people (81 per cent) say it is important that they receive some form of communication from a charity after making a donation.
However, instead of a standard or personalised ‘thank you’ message, people are more likely to value correspondence about how the charity is having an impact and regular progress reports on its work."



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