Time, Talent and Treasure: Canadian Women in Philanthropy - Resource Center - AFP: "f you take a moment to close your eyes and imagine your ideal major donor what do you see? Do see a man in a suit sitting at a desk? Or, do you envision the woman who volunteers at your charity once a week doing whatever needs to be done?
Women have been at the core of this sector since the beginning of charitable work. With a few exceptions, women are predominantly the ones who identify the need in the community, design and deliver the charitable program to fill the need, and provide the majority of volunteer and staff time. Yet, we rarely think about gender differences when planning our fundraising programs."
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