How to feel bad about the photos you use in fundraising - Future Fundraising Now: "A recent study in the UK (published at Sociological Research Online) pokes a stick into an issue some fundraisers spend a lot of energy worrying about.
The study, as reported by Third Sector magazine -- Homelessness charities should stick with stereotypical images of beneficiaries, report says -- asked subjects what homeless people look like.
Subjects overwhelmingly identified bearded older men who sleep on the streets.
If you've ever done fundraising related to homelessness, this won't surprise you. That's the imagery that works."
'via Blog this'