The Wrong Numbers In Telephone Fundraising - 101fundraising: "A recent study in Ireland found that only 2% of charities used the phone to fundraise. Compare that to 3.6% of charities using ‘international treks’. Some people would rather climb Kilimanjaro than pick up the phone. And haven’t we all be in the position of sending way too many e-mails back and forth rather than a quick call, simply because we couldn’t face talking to someone?"
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