Thursday, September 04, 2014

The New Donor Engagement Reality: A Shifting Definition in the Era of the Online Experience

The New Donor Engagement Reality: A Shifting Definition in the Era of the Online Experience

That's a real quote from a community foundation. And that's a sneak
preview of one of the most powerful findings in the 2014 Donor
Experience Study. This comment, of course, relates to the shifting
definition of donor engagement that is present among community
foundations in this new era of leveraging technology to build meaningful
relationships.

This statistic from the 2014 Donor Experience Study might surprise you:

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