Giving through charity websites grows � Philanthropy North Carolina

Giving through charity websites grows � Philanthropy North Carolina: Donors, including a growing number age 60 and older, increasingly prefer to give through a charity’s website, often motivated by requests through direct mail and social media, a new study says.

As a results, “it is vital for charitable organizations to ensure they have created an easy and effective online giving experience for donors,” says the study by Dunham Company.

From 2010 to 2013, roughly one in two donors gave through charity websites, says the study, The Growing Importance of Charity Websites to Philanthropy.