A question of support; what can individual charities do to increase public trust? | nfpSynergy

A question of support; what can individual charities do to increase public trust? | nfpSynergy: According to results from our Charity Awareness Monitor, trust in the sector has been growing strongly since a dip in early 2011 (which we suspect may have been something to do with the language used around “The Big Society”). 66% of people now trust charities “a great deal” or “quite a lot”, up from just 53% in January 2011 and near the record high of 70% in January 2010.