Charity more gratuitous when doled out via friends | Business Standard

Charity more gratuitous when doled out via friends | Business Standard: People are much happier when they make a donation to someone they know or in a way that builds social connection, according to a study.

Lara Aknin of Simon Fraser University, in Burnaby, British Columbia, Canada, and colleagues at the University of British Columbia, Vancouver and Harvard Business School, Massachusetts, USA, examined when the emotional benefits of giving to charity become manifest.