Monday, May 06, 2013
How Local Events Shake Up Corporate Philanthropy — HBS Working Knowledge
How Local Events Shake Up Corporate Philanthropy — HBS Working Knowledge: A recent research paper shows that enormous events like the Olympics lead to a dramatic, albeit relatively short-term increase in otherwise steady charitable-giving patterns among firms that are headquartered in the event's host city. Natural disasters also have a strong effect on firms' giving patterns, according to the study Punctuated Generosity: How Mega-events and Natural Disasters Affect Corporate Philanthropy in US Communities, which was published in the March issue of Administrative Science Quarterly.
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