Tuesday, May 14, 2013
Corporate philanthropy: good for the soul — and your bottom line | VentureBeat
Corporate philanthropy: good for the soul — and your bottom line | VentureBeat: A recent study from the Reputation Institute shows that increasing local community engagement is one of the most effective means by which a company can improve its overall reputation and, ultimately, bottom line. For those of us in the field of corporate philanthropy this research comes as no surprise. We see a myriad of examples of how companies do well by doing good. It is high time for people to stop thinking of these values (philanthropy versus profit) as competing or mutually exclusive. In fact, they are often symbiotic.