Adrian Sargeant argues why getting the right data and researchers is key - Institute of Fundraising

Adrian Sargeant argues why getting the right data and researchers is key - Institute of Fundraising: The recent Money for Good / New Philanthropy Capital report, ‘Understanding Donor Motivation and Behaviour’ should be withdrawn. It fails to add in any way to our knowledge of either topic and worse, provides ‘information’ that could be immensely damaging to the very charities they profess to be trying to help.