Showing Impact is Key Nonprofit Challenge | Business 2 Community: We recently conducted an online poll with 100 nonprofits to better understand their current view of marketing and how the discipline can help address key challenges they are facing. Here’s the blow by blow of what we found:
A STRATEGIC DEFICIT
According to survey respondents, nonprofits are not fully convinced that marketing is, or should be, a priority for their organization. Nearly 40% said marketing doesn’t rate as a strategic imperative for their cause, while the overwhelming majority of respondents admitted they do not have a formal marketing plan. More than 90% of respondents reported spending less than 5% of their budget on marketing.
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