New technologies for giving | Features | Research: The charitable sector faces the dual challenge of decreasing government funding and greater pressure on services, while charitable giving among the public is not showing the necessary increase to make up the shortfall. Indeed, 18% of the British public say the amount of money they donate to charity has decreased in the past few years.
With three quarters of registered charities across the sector receiving income from donations and fundraising activities there is clearly much to be gained from exploring how new technologies might impact on the funding environment. Four-fifths of British adults are now connected online, with over two-fifths (45%) owning a smartphone. A similar proportion (44%) have visited Facebook and YouTube in the past three months.