Consumers, i.e., Donors, Starting To Like Tumblr - TheNonProfitTimes

Consumers, i.e., Donors, Starting To Like Tumblr - TheNonProfitTimes: Tumblr, to me, is a great platform to reach a new, young audience,” said Rochee Jeffrey, FB’s social media coordinator. FB’s Tumblr has between 25,000 and 30,000 (number of Tumblr followers are not made public), compared to 22,000 Facebook fans and 20,000 Twitter followers. “The virality factor is fairly high. We’ve had more success spreading messages on Tumblr than Twitter or Facebook,” said Jeffrey.