Wednesday, June 27, 2012

mplications of the New Normal for Fundraising ::: The poll of more than 1000 Americans, commissioned by the Boston Public Relations firm of SolomonMcCown, contains both good and bad news for non-profit fundraising.

Entitled “The New Normal,” the presenting poll firm, Anderson Robbins Research, summarized the findings by stating “We care more about the rainbow than the pot of gold.” Making a lot of money ranked dead last in the most important elements of the American Dream.

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