New technology will make philanthropists of us all, says white paper | Philanthropy UK: The paper suggests arts organisations need to look to a wider audience of potential donors. It says that even small, local arts organisations can build up a network of friends on Facebook or via Twitter followers and turn them into highly engaged audiences who can help to raise funds, provide expertise or volunteer. Individual philanthropy in the arts decreased by 4% in 2009/10 and business investment fell by 11%. Meanwhile mobile ownership soared from 26% to 89% between 1999 and 2010.