Optimism growing in the sector, claims report: “There is a very real sense of optimism growing in the sector,” said Andrew Watt, president and CEO, Association of Fundraising Professionals (AFP), who provided commentary in the report.

Citing a situation not many in the UK sector will share, Watt added: “Rising giving levels are what is driving the sense of optimism and, in turn, anticipated growth in staffing. Part of that optimism is the nature of our missions—NFPs work to create change and inspire the public. We tend to be optimists, but with a healthy dose of realism.”