Buying Products Tied to Charities Depresses Giving, New Study Finds - Prospecting - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

Buying Products Tied to Charities Depresses Giving, New Study Finds - Prospecting - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: "Buying Products Tied to Charities Depresses Giving, New Study Finds

March 31, 2011, 3:32 pm

By Raymund Flandez

Fund raisers have long worried about a possible downside to corporate-charity marketing deals—that people who buy a special brand of yogurt or computer or stuffed animal because a retailer promises to give a small percentage of the purchase price to a good cause will figure they have met their charitable obligation and not give as much in direct donations."