Face-to-face fundraising divides the sector - Third Sector

Face-to-face fundraising divides the sector - Third Sector: "Face-to-face fundraising divides the sector

By Sophie Hudson, Third Sector, 21 September 2010
[Fundraising]

Fundraising

Despite a drop in sign-ups, face-to-face fundraising refuses to go away, reports Sophie Hudson

Face-to-face fundraising, particularly street fundraising or 'chugging', as it has become known, has never been the most popular of fundraising methods with the public. But how effective a method is it proving to be?

The most recent figures from the Public Fundraising Regulatory Association show a slight drop in both the number of sign-ups and the average gift per month for both street and door-to-door fundraising."