New Study Sheds Light on What Wealthy Donors Care About; Many Say They Will Support Operating Costs - Philanthropy.com: "New Study Sheds Light on What Wealthy Donors Care About; Many Say They Will Support Operating Costs
By Holly Hall
In deciding which charities to support, many wealthy donors do not judge nonprofit organizations by how much they spend on overhead costs — despite the popularity of that measure among watchdog groups and others, a study released today has found."
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