The Issue: A Driver Who Delivers Dictionaries: "Moore has just completed a study with McKinsey examining the role of CEOs in corporate social responsibility, assessing what needs aren't being met and how philanthropy is incorporated into corporate culture from the top down. As CEO of UPS, Scott Davis was responsible for establishing philanthropy as part of UPS's corporate culture. All UPS employees are required to serve a certain amount of hours of community service; the amount depends on where employees are stationed. Different regions have different resources, different needs, and different cultural attitudes toward philanthropy and corporate social responsibility."