Report opens debate on value of specific charity legacy appeals - Third Sector: "Charities should consider including legacy information in all their general communications instead of investing in specific legacy fundraising appeals, according to a new report.

Andrew Papworth, a marketing consultant and author, reached this conclusion after analysing 23 charity legacy appeals in magazines and newspapers in 2007.

But the conclusion, published in a report called Will It Work?, were challenged by two legacy experts, Richard Radcliffe and Paul Farthing, who argued that specific appeals do work."