Poll indicates that most people would not include charities in their wills - Third Sector: "Legacy giving
Respondents would rather leave money to friends or family, according to survey conducted before Budget announcement of inheritance tax break
Nearly three-quarters of people would not leave money to charity, a survey suggests.
A poll of more than 1,000 adults, commissioned by the finance company Standard Life and carried out by ICM Research, showed that 71 per cent of respondents would not include charities in their wills."
Showing posts with label NPLegacy. Show all posts
Showing posts with label NPLegacy. Show all posts
Tuesday, April 05, 2011
Wednesday, May 07, 2008
Report opens debate on value of specific charity legacy appeals - Third Sector: "Charities should consider including legacy information in all their general communications instead of investing in specific legacy fundraising appeals, according to a new report.
Andrew Papworth, a marketing consultant and author, reached this conclusion after analysing 23 charity legacy appeals in magazines and newspapers in 2007.
But the conclusion, published in a report called Will It Work?, were challenged by two legacy experts, Richard Radcliffe and Paul Farthing, who argued that specific appeals do work."
Andrew Papworth, a marketing consultant and author, reached this conclusion after analysing 23 charity legacy appeals in magazines and newspapers in 2007.
But the conclusion, published in a report called Will It Work?, were challenged by two legacy experts, Richard Radcliffe and Paul Farthing, who argued that specific appeals do work."
Labels:
NPFundraisingAppeals,
NPLegacy,
NPPlannedGiving,
NPThirdSector,
NPUK
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