To Raise More Money, Talk About Impact, New Guide Advises - Prospecting - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

To Raise More Money, Talk About Impact, New Guide Advises - Prospecting - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: The manual is based on a study that found donors would be willing to shift $15-billion in giving to high-performing nonprofits if they had easy access to good information about the organizations’ work. The study, conducted by GuideStar, the nonprofit online publisher of data on charities, and Hope Consulting, was based on surveys of more than 5,000 donors, 875 donor advisers, and 725 foundation officials.