This site lists a variety of studies which discuss topics of interest to the nonprofit fundraising community. These sites were found by the AFP Resource Center. Listing here does not constitute an endorsement of any kind.
Monday, March 14, 2011
Convio’s Annual Benchmark Study Showcases Online as Fastest Growing Fundraising and Engagement Channel | Business Wire
Convio’s Annual Benchmark Study Showcases Online as Fastest Growing Fundraising and Engagement Channel | Business Wire: "AUSTIN, Texas--(BUSINESS WIRE)--Convio, Inc. (NASDAQ: CNVO) today released the results of its annual Convio Online Marketing Nonprofit Benchmark Index™ Study. The results of the study indicate that online is the fastest growing fundraising channel for nonprofits. In 2010, Convio’s clients raised more than $1.3 billion online, up 40 percent from 2009. The study shows that online engagement continues to play a crucial role for nonprofits: online legislative advocates grew 20 percent, email files continued to grow at a median 22 percent across all sectors and gift sizes increased in 2010. The full study is available at www.convio.com/2011benchmark."
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