This site lists a variety of studies which discuss topics of interest to the nonprofit fundraising community. These sites were found by the AFP Resource Center. Listing here does not constitute an endorsement of any kind.
Friday, January 17, 2014
Study: Most Jewish charitable giving goes to Jewish groups - The Washington Post
Study: Most Jewish charitable giving goes to Jewish groups - The Washington Post: “No matter what you’ve heard, Jews still primarily donate to Jewish causes,” said Shawn Landres, a co-author of the “Connected to Give: Synagogues and Movements” report, which was sponsored by a coalition of Jewish philanthropic organizations.
Thursday, January 16, 2014
Survey Shows Donor Retention Still Undervalued by Nonprofits
Survey Shows Donor Retention Still Undervalued by Nonprofits: It was a disappointment to read in Kivi Leroux Miller's 2014 Nonprofit Communications Trends Report that donor retention is still not highly valued by many people working at nonprofits.
The Report states:
"Donor retention continues to be a hot topic . . . But are nonprofits doing more than talking about it? In our 2013 report, acquisition beat retention as a goal by nearly 2 to 1. In 2014, the number of nonprofits selecting retention as a top three goal held steady at 30%, while acquisition as a top three goal fell from 57% to 53%."
The Report states:
"Donor retention continues to be a hot topic . . . But are nonprofits doing more than talking about it? In our 2013 report, acquisition beat retention as a goal by nearly 2 to 1. In 2014, the number of nonprofits selecting retention as a top three goal held steady at 30%, while acquisition as a top three goal fell from 57% to 53%."