This site lists a variety of studies which discuss topics of interest to the nonprofit fundraising community. These sites were found by the AFP Resource Center. Listing here does not constitute an endorsement of any kind.
Thursday, March 26, 2009
frogloop Home~Care2's blog for nonprofits - frogloop
frogloop Home~Care2's blog for nonprofits - frogloop: "Tis the season for benchmark studies. In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online. Overall, the nonprofit online landscape looks good. Online fundraising, email list growth and website traffic continue to increase. However, in the fourth quarter nonprofits experienced a dip in average gift sizes. While donors continued to donate money, the average gift was smaller. Nonetheless, revenue still grew by 3% in the fourth quarter."