This site lists a variety of studies which discuss topics of interest to the nonprofit fundraising community. These sites were found by the AFP Resource Center. Listing here does not constitute an endorsement of any kind.
Wednesday, December 12, 2007
More people are visiting charity websites, according to research - Third Sector: "The proportion of people visiting charity websites has leapt by a third in the past nine months, according to research by think tank nfpSynergy. It found that the proportion of people who said they had visited a charity website in the past six months rose from 23 per cent in February to 30 per cent in October. The figure almost doubled in the past five years, from 16 per cent. The findings come from nfpSynergy's regular survey of 1,000 people over the age of 16."